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Business Support - Prototype Fund


Welcome to the Prototype Fund website

The Prototype Fund has now closed for applications. 

Abertay University's business support office has provided grants of up to £25,000 for small companies (based anywhere in the UK, unless otherwise stated in calls for region-specific applications) for the development of games or other forms of interactive digital content.  Our aim has been to foster economic growth, facilitate job creation, and improve skills development in the sector. Abertay University has not taken ownership of any IP or equity created during the project.

Since the project was launched in the summer of 2010 over 70 of the UK’s game development companies have received finance and business development support, with nearly 400 applications being assessed along the way. Many of those that have been supported are in the start-up / micro studio category vital to building critical mass in terms of creating original games IP in the UK. 


The Criteria


The project should have an aspect of competitive advantage within the market.  

Route to market

The project should have a clear route to market.  

Commercial viability

The project should be commercially strong enough to generate sufficient revenue to grow the business.

Development capability

Show us that the team can develop and deliver the prototype to the set budget and timescales.  

Business scalability and capacity

The business should be able to grow and strengthen, forming a long-term co-located team or studio. 

The Offer


Grants of up to £25,000 for the development of games or other forms of interactive content


Our team of industry experts have been on hand to advise successful applicants in the development of their prototype.


At Abertay, companies have had access to an industry standard development studio and have been supplied with the required tools. 

Gaps in the team

Graduates from our Talent Pool have helped to fill the holes in the project team line-up.  


Thanks to our teams’ years of experience in the field we might just have that contact needed in the successful prototype development.

Find out more

This project is funded by ERDF and government funding administered by the Department for Business Innovation and Skills.